How We Got to Now
Six Innovations That Made the Modern World
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- R$ 62,90
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- R$ 62,90
Descrição da editora
Did you drink a glass of water today? Did you turn on a light? Did you think about how miraculous either one of those things is when you did it? Of course not--but you should, and New York Times bestselling author Steven Johnson has. This adaptation of his adult book and popular PBS series explores the fascinating and interconnected stories of innovations--like clean drinking water and electricity--that changed the way people live.
Innovation starts with a problem whose solution sets in motion all kinds of unexpected discoveries. That's why you can draw a line from pendulums to punching the clock at a factory, from ice blocks to summer movie blockbusters, from clean water to computer chips.
In the lively storytelling style that has made him a popular, bestselling author, Steven Johnson looks at how accidental genius, brilliant mistakes, and unintended consequences shape the way we live in the modern world. Johnson's "long zoom" approach connects history, geography, politics, and scientific advances with the deep curiousity of inventors or quirky interests of tinkerers to show how innovation truly comes about.
His fascinating account is organized into six topics: glass, cold, sound, clean, time, light. Johnson's fresh exploration of these simple, single-syllable word concepts creates an endlessly absorbing story that moves from lightning strikes in the prehistoric desert to the herculean effort to literally raise up the city of Chicago to laser labs straight out of a sci-fi movie.
In other words, it's the story of how we got to now!
PUBLISHERS WEEKLY
In this fascinating book, Johnson (Where Good Ideas Come From) presents a "history of ideas and innovation," focusing on six important technical and scientific innovations that have shaped the modern world but that we often take for granted. The book reveals what Johnson calls "the hummingbird effect," when "an innovation... in one field ends up triggering changes that seem to belong to a different domain altogether." We learn how Gutenberg's press created a market for spectacles, which, in turn, led to the development of the microscope, the telescope, and the camera; how muckrakers were empowered by flash photography in the Progressive Era; and how the modern advertising business has roots in the germ theory of disease. Understanding the hummingbird effect is crucial in our world of constant technological development. Johnson debunks the genius theory of innovation the romantic idea of the lone inventor who changes history arguing instead that ideas and innovations emerge from "collaborative networks" at the intersections of different domains. He says that this understanding is crucial to "see more clearly the way new ideas come into being, and how to cultivate them as a society." 75 b&w and color photos.
