Be a leader, not a friend

Nowadays leaders need a broader skill set to be effective. Being able to organize and manage people across multiple locations, with different cultural values and languages, is just one of their challenges.



To succeed in the leadership environment, you need more than what you have learned in college.



Be a leader, not a friend is about Tiago Mascarenha's experience managing one of the largest language schools in world for over ten years.

With this book, he teaches leaders to-be (and experienced leaders) what is and what is not successful for leadership.



Co-Founder and CEO of SEDA Group, Tiago has been in charge of the group, responsible for coordinating its activities and demonstrating its skills, since its foundation in 2009