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Case study: How Honda is promoting traffic safety worldwide
Since the company’s foundation, Honda has sought to contribute to society and customers by creating quality products and technologies while coexisting harmoniously with the communities that host its operations. Currently, Honda undertakes various social activities in the six regions of its worldwide operations, aiming to become a company society wants to exist. Promoting traffic safety through education and training is such an activity.
Honda is, on the basis of the concept of safe coexistence, aiming at “a collision-free mobile society,” where its customers and indeed everyone sharing the road can safely and confidently enjoy the freedom of mobility – worldwide. After measuring and setting targets, Honda took action to promote traffic safety for people with disabilities (Japan), support a driving technology research program aiming to eliminate fatal traffic accidents among teens (North and Central America), provide safe driving educational activities at the Traffic Educational Center in three Brazilian cities (South America) and, also, provide motorcycle rider training for women in India and launch the Honda Dream Road safe driving campaign in Thailand (Asia & Oceania).
Using the GRI Standards in order to maintain and increase the value of your company
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