The Corporate Creative Second Edition

Thriving as a creative professional in a corporate setting presents unique challenges. It's not just about delivering exceptional work; it's about navigating a business landscape that often undervalues creative execution. This means that whether you're a designer, copywriter, project manager, or any other creative role, your success in a corporate environment hinges on your ability to embrace a range of best business practices not typically taught in school.

The Corporate Creative focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your organization. Experienced in-house agency leader and veteran of corporate craziness Andy Epstein shows you how to:

Communicate clearly and effectively in a way that resonates with the "suits."
Hire and train a winning team that is driven by a healthy, supportive, creative culture.
Collaborate powerfully with clients and other departments.
Maximize efficiency without sacrificing quality creative.
Establish operational and organizational infrastructure and design that sets your team up for success.