The Joy of Writing a Great Cookbook
How to Share Your Passion for Cooking from Idea to Published Book to Marketing It Like a Bestseller
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- R$ 57,90
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- R$ 57,90
Descrição da editora
With more than 20 years in publicity under her belt, Kim Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5.
Now, with this must-have guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, with Kim's years of knowledge printed on the page you'll be able to create the bestselling cookbook of your dreams.
Kim instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once its published. With The Joy of Writing a Great Cookbook, Kim Yorio leaves no stone left unturned, putting you on the straight path to a bestseller.
PUBLISHERS WEEKLY
Book publicist Yorio, who's word with culinary heavy hitters including Jamie Oliver (who penned the foreword to this volume) and Emeril Lagasse, presents valuable and concise advice to those ready to embark on their own cookbook journey. In sections called "Selling In," "Creating," and "Selling Through," readers are taught all aspects of the book process, including building a platform, writing a proposal, finding a literary agent, writing and testing recipes, and promoting through social media. Other aspects of final book packaging, including food photography and cover design, are also explained in detail with examples. "Words of Wisdom" sections from publishing executives, published cookbook authors, among others, as well as "Spotlights" on those in the industry, including bloggers and food stylists, give additional direction and advice to newcomers. Fascinating sidebar sections, with information such as the history of the recipe collection, and lists such as the "Bestselling Cookbooks of All Time" add to this informative powerhouse of a guide. A section on e-books and self-publishing rounds out this ideal book for anyone who wants to publish their own recipes.
