The Shame Machine
Who Profits in the New Age of Humiliation
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- R$ 62,90
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- R$ 62,90
Descrição da editora
NEW YORK TIMES EDITORS’ CHOICE • A clear-eyed warning about the increasingly destructive influence of America’s “shame industrial complex” in the age of social media and hyperpartisan politics—from the New York Times bestselling author of Weapons of Math Destruction
“O’Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”—Dave Eggers, author of The Every
ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)
Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O’Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized—used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
O’Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms—all of which profit from “punching down” on the vulnerable. Woven throughout The Shame Machine is the story of O’Neil’s own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.
With clarity and nuance, O’Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
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Data scientist O'Neil (Weapons of Math Destruction) takes a thought-provoking look at shame in contemporary America. Typically understood as the feeling derived from a conflict between the individual's desires and society's norms, shame in the digital age is "manufactured and mined" by "giant sectors of the economy" that want to "harvest something of value from us," O'Neil argues. These "shame machines" include social media platforms, the health and wellness industry, and programs ostensibly created to help the poor that require drug testing or immense bureaucratic burdens, and only serve to perpetuate dysfunctional status quos. O'Neil explains that when shame is used properly—by punching up instead of down—it can help to ensure fairness and justice. Online shaming, however, tends to be counterproductive. Interwoven with illuminating case studies of teenage girls in Manhattan private schools, the hikikomori movement of shut-ins in Japan, and incels on Reddit are O'Neil's reflections on the experience of being conditioned to feel bad about her weight. She tells these and other stories with grace and wit, and effectively disputes the "phony science, cognitive dissonance, and self-preserving flattery" often used to justify shaming others. This is a unique and riveting look at a crucial yet little understood aspect of modern life.
