



Elevate and Dominate (Unabridged)
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4.0 • 2 Ratings
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- $25.99
Publisher Description
From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders, the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.
A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.
The twenty-one ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.
His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. “Learn here how to win from an absolute and verifiable winner” (Dr. E. Dewey Smith, pastor and author).
APPLE BOOKS REVIEW
When Deion Sanders sets out to inspire people, there’s no holding back. The Pro Football Hall of Famer and University of Colorado coach wants everyone to jump into the process of making their lives better each and every day. Like an extended pregame speech, his keys to success are meant to inspire action, so that chasing dreams is done with purpose. Famous for his braggadocio, Sanders reveals a more vulnerable side as he details both a failed suicide attempt and the health crisis that cost him two toes, both of which ground his motivational approach in emotional realness. Even a chestnut like “quitters never win” takes on new life in the church of Coach Prime as he preaches that dealing with the pain of discipline is much better than living with the pain of regret. Having been a broadcaster, coach, and, for a shining moment in the ’90s, a rapper, Sanders knows how to use his voice to get a message across. (His narration is filled with his trademark flourishes!) This isn’t designed for just a single listen—Prime Time is ready to go any time you need a coach in your ear to help you elevate and dominate.