Fresh Air, Naomi Klein and George Stevens, Jr‪.‬

Journalist Naomi Klein and American Film Institute founder George Stevens, Jr. on this edition of Fresh Air. Klein, author of No Logo: Taking Aim at the Brand Bullies, takes a look at the global reach of multinational corporations, their pervasive use of branding to sell a concept, the impact on culture and society, and the protest movement that's resulted. Stevens was a production assistant on the 1952 classic western Shane, directed by his father George Stevens. (Broadcast Date: August 16, 2000)