At some point in your career, even if you’re not a salesperson, you’re going to have to sell something — whether it’s your idea, your team, or yourself. So how can you improve your sales skills, especially if you don’t pitch people often? What should you focus on first? And what should you do if you lose a sale?
"How to Improve Your Sales Skills, Even if You're Not a Salesperson" is from hbr.org, published on May 22, 2017.