Today, business organizations are finding it increasing difficult to compete in a marketplace where everything looks the same. In this environment customer service has become the most important competitive differentiator for businesses. From the customers standpoint service and the people who provide that service is what makes a vendor unique. When you make customers love you, you create an unbreakable bond that delivers long-term growth and profit. Far too many of todays books on customer service deal with the mechanics and process of servicing customers, without teaching account managers how critical interpersonal skills are in creating real customer loyalty and competitive differentiation. The fact is customers are not loyal to products, services, prices, or companies. Instead, they are loyal to people they like, trust and believe in. This book provides a practical, actionable and easy to implement approach to building unbreakable emotional bonds with customers that last a lifetime.