Pride & Ownership: A Firefighter's Love of the Job (Unabridged‪)‬

Pride & Ownership holds no punches. Chief Rick Lasky takes a hard look at the fire service and finds it short on the only element that makes it effective: passion. Chief Lasky gives an upfront and honest criticism about the need to reignite the love of the job on every level, from chiefs and on down.

Do you have what it takes?

Not everyone is cut out for the fire service. It takes only the best to serve the public when people need help most. Pride and Ownership calls for men and women with honor and integrity to measure up to the task.

There's nothing else in the world like being a firefighter. Every day, Chief Lasky remembers why his job is the best in the world, and he brings that passion to Pride & Ownership. Lasky revisits the proud history and tradition of the fire service and reflects on the family values and brotherhood that have made firefighting a truly family-oriented vocation.