The ultimate book on persuasion and how to influence people at a subconscious level.
Dr. Horton took what the cult leaders and cult marketeers have done to control vast empires - now you learn this long-held secret. Like magic, the answer is simple, but hidden in plain sight. JFK, Ronald Reagan, Bill Clinton, Barack Obama, and now Donald Trump, all follow this method, as should you. From the "Secret" to Harley Davidson, this will open your eyes. A must- listen in this day and age if you want to be in control.
Customer ReviewsSee All
Narrator gets 1 star
Difficult to follow because of the narrator’s monotone voice. Sounds like it was read by a talking potato.