Selling Technology the Sandler Way : Finding Technical Solutions that Win Long-Term Business Relationships

In Selling Technology the Sandler Way, Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves—and how to create a joint project plan that delivers value for both buyer and seller.