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Publisher Description

Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.

There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer's desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe.

Please note: This is a summary, analysis and review of the book and not the original book.

GENRE
Self-Development
NARRATOR
SS
Sam Scholl
LENGTH
00:26
hr min
RELEASED
2016
November 22
PUBLISHER
Instaread
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
21.7
MB

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