Summary of Russel Brunson’s Expert Secrets

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Expert Secrets (2017) is Russell Brunson’s follow-up to his bestseller DotCom Secrets (2015). This time around, Brunson focuses on how to start and grow a large-scale movement. There are two key steps: becoming an expert and then creating a message that has the potential to impact someone else's life. Brunson, a marketer and entrepreneur, includes plenty of anecdotes and examples from his own life.