Christopher Lochhead

Play Bigger

The Category Design Scorecard

The Art Of Fresh Thinking

Category Design 101

Crossing The Chasm With Category Science

Category Science 101

Play Bigger

A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)

The 8 Category Levers: How To Build a Massive, Pacific Ocean-Sized Differentiation Moat (Unabridged)

The Content Pyramid: The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader (Unabridged)

Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories (Unabridged)

Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)