Financial Dimensions of Marketing Decisions Financial Dimensions of Marketing Decisions
2019
Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Maladaptive Consumer Behavior Maladaptive Consumer Behavior
2024
The Handbook of Persuasion and Social Marketing The Handbook of Persuasion and Social Marketing
2014
Angel of Mortality Angel of Mortality
2023
Attention, Attitude, and Affect in Response To Advertising Attention, Attitude, and Affect in Response To Advertising
2019