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Jochen Wirtz
Books
SERVICES MARKETING (9TH ED)
2021
Understanding the Role of Business Analytics
2018
Managing Customer Relationships and Building Loyalty
2017
Managing People for Service Advantage
2017
Designing Customer Service Processes
2017
Understanding Service Consumers
2017
Audiobooks
Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (Unabridged)
2021