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Lerzan Aksoy
Books
The Wallet Allocation Rule
2015
Profit Maximization Through Customer Relationship Marketing
2014
Customer Lifetime Value
2013
Customer Lifetime Value
2006
Audiobooks
Why Loyalty Matters : The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
2010
The Wallet Allocation Rule : Winning the Battle for Share
2022