The Fundamental Elements of Strategy
Xiu-bao Yu
Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
Responsible Procurement
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze & Emilia Wiking
Transaction Cost Management
Chihiro Suematsu
Designing Knowledge Management-Enabled Business Strategies
Sanjay Mohapatra, Arjun Agrawal & Anurag Satpathy
Leading Strategic Change in an Era of Healthcare Transformation
Jim Austin, Judith Bentkover & Laurence Chait
Product Information Management
Jorij Abraham
R&D Management and Technology Commercialization
Orestis Georgiou, Mykola Maksymenko & Stephen Russo
Customer Success Management
Michael Kleinaltenkamp, Katharina Prohl-Schwenke & Laura Elgeti
Co-Creation Mindset
Georg Michalik