The Pocket Universal Principles of Design
William Lidwell
Universal Principles of Design, Updated and Expanded Third Edition
William Lidwell, Kritina Holden & Jill Butler
Universal Principles of UX
Irene Pereyra
Universal Principles of Typography
Elliot Jay Stocks
The Pocket Universal Principles of UX
Irene Pereyra
The Pocket Universal Principles of Branding
Mark Kingsley
Universal Principles of Storytelling for Designers
Lyle H. Sandler
Universal Principles of Branding
Mark Kingsley
Universal Principles of Architecture
WAI Architecture Think Tank, Cruz Garcia & Nathalie Frankowski