ABOUT THE BOOK
Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas.
You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.
ABOUT THE AUTHOR
Emmanuel Fauvel is an Internet business professional and consultant with more than 17 years of experience in developing Internet business concepts into powerful online business models. He has spent the majority of his professional life applying his diverse skill set and broad information technology expertise to launching and developing several high-impact web properties. He is currently living in Thailand.
- Co-founded and exited 2 startups & Founder, CEO ASTEMIS LTD
- Business Mentor Franco-Thai Chamber of Commerce
- Board Member Bangkok Business Angels and Investor Cells
- Board Member La French Tech Thailand
- Invited Expert for Digital Marketing Strategy APM Network (November 2016)
- Speaker TED BBA - Bangkok Business Angels (June 2017)
- Speaker for France Economic Counselor Forum: From SIAM to THAILAND 4.0 (June 2017)