A Five-Year Hedonic Price Breakdown for Desktop Personal Computer Attributes in Brazil (Report‪)‬

Introduction The aim of this article is to study the value of the different attributes that compose the market price of desktop personal computers. We employed hedonic regression to obtain the specific weight of each main pricing characteristic. The relevant attributes associated to a certain product may be related to its physical characteristics, complementary services or products, the manner and conditions under which is sold, subjective image aspects, etc. Determining the relative importance of these characteristics allows companies to define their strategic position more adequately, bearing in mind the possibilities of meeting demand. In this analytical approach, products are seen from several dimensions, transcending the traditional approach strictly tied to price and quantity variables.