A Practical Guide to Marketing Analytics

Tired of marketing reports that don't translate into real-world results? Overwhelmed by the complexity of attribution models? This no-nonsense guide cuts through the jargon and delivers actionable strategies for measuring marketing effectiveness and optimising your ROI.

This book is ideal for:

Marketing managers and directors who want to understand what good marketing measurement frameworks looks like

Marketing analysts who want to sharpen their skills and knowledge

Business owners and entrepreneurs who want to get a better understanding of how to use marketing data to grow their business

Students who are interested in pursuing a career in marketing analytics

Data Analyst wanting to master the unique concepts and applications of marketing analytics