Advertising Campaign Design Advertising Campaign Design

Advertising Campaign Design

Just the Essentials

Robyn Blakeman
    • $74.99
    • $74.99

Publisher Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

GENRE
Arts & Entertainment
RELEASED
2011
August 15
LANGUAGE
EN
English
LENGTH
247
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
24.9
MB

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