Aging with Choice: Coping with a Changing Marketplace: The Inexorable Pressure to Keep Seniors Home can Present Opportunities, Not Just Threats (Environments for Aging‪)‬

As aging services providers, your mission is clear: serve the senior community in a way that enables aging with dignity, grace, and security. However, a retirement community cannot serve residents that do not exist. To remain financially and operationally viable, you must continually reevaluate the market context in which these services are provided. Today's senior is more independent, more active, and more selective than ever before. And, fortunately for him or her, an abundance of aging care alternatives exists where once only limited choices were present. Who is this new senior, and how does your community appeal to this upcoming generation?