American Wheels, Chinese Roads American Wheels, Chinese Roads

American Wheels, Chinese Roads

The Story of General Motors in China

    • 5.0 • 1 Rating
    • $23.99
    • $23.99

Publisher Description

How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time?
While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. 

No small part of GM’s success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM’s business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores. 

GENRE
Business & Personal Finance
RELEASED
2011
July 20
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons Canada, Ltd.
SIZE
4.1
MB

Customer Reviews

Malloreon ,

The REAL guide for survival in China!

After listening to this author on Autoline Detroit, I immediately purchased his book and I was totally blown away! I'm in a grauduate Supply Chain Management program, and this book should be required reading! American Wheels, Chinese Roads totally destroys the delusional nonsense taught in politically correct text books and business case studies which portray China as a great land of opportunity where foreigners can set up shop, use the cheap labour supply and make piles o' money! From beginning to end, this book had me laughing out loud; my eyes bulging out off my head in utter amazement and disbelief at the shady business environment of China. This book is an eye opening and comical must read especially for MBAs; really makes for good classroom discussion!

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