An Analysis of Factors Affecting Life Insurance Agent Sales Performance. An Analysis of Factors Affecting Life Insurance Agent Sales Performance.

An Analysis of Factors Affecting Life Insurance Agent Sales Performance‪.‬

Academy of Marketing Studies Journal, 2008, Jan, 12, 1

Academy of Marketing Studies Journal
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Publisher Description

PRIOR INDUSTRY RESEARCH Published industry research, performed by the Life Insurance Marketing and Research Association, Inc., (LIMRA) has served to define the extent of the problem. Agent retention is measured by the percentage of agents hired in a given calendar year surviving into succeeding years. Four-year retention, for example, is approximately 11% for home service companies and 17% for ordinary companies. For the year 1991, median production for ordinary agents, measured by sales

GENRE
Business & Personal Finance
RELEASED
2008
January 1
LANGUAGE
EN
English
LENGTH
13
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
255.8
KB

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