Analytics to Action
A Step-by-Step Guide to Find, Measure & Improve What Matters in Social Media
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- $15.99
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- $15.99
Publisher Description
Analytics to Action is a guidebook for creating a social media measurement system. Topics include selecting relevant metrics, identifying target audience, deciding which social networks to engage, optimizing posts for success, creating a management system, and predicting successful content. Technology will change, but your ability to move from analytics to action will endure.