Artemis Images: Providing Content in the Digital Age‪.‬

Christine Nazarenus tried to retain her optimism. Thirteen had always been a lucky number for her, but Friday, the thirteenth of July, 2001, had the earmarks of being the unluckiest day of her life. She was more than disappointed. She was shattered. Yet she knew that she had hard facts, not just gut feel, that offering images and products on the World Wide Web was the wave of the future. She was sure that the management team she had put together had the creativity and skills to turn her vision into reality. Managing her own company had seemed the obvious solution, but she hadn't counted on how overwhelming the startup process would be. Now, two years later, she was trying to figure out what went wrong and if the company could survive. It had been so clear on day one. Archived photographs and images had tremendous value if they could be efficiently digitized and catalogued. Sports promoters and publishers had stores of archived information, most of it inaccessible to those who wanted it. Owners and fans represented only part of the untapped markets that the Internet and digital technology could serve. She had conceived a simple business model: digitize documents using the latest technology, tag them with easy-to-read labels, and link them to search engines for easy retrieval and widespread use. But over the ensuing months so many factors affected the look, feel, and substance of the company that Artemis Images would become.