Auctionwire's Vicious Circle

The co-founders of Auctionwire need to figure out how they should implement a new software solution for their online auction firm. Nine months after the launch of their online auction service, they've decided to switch software vendors. On top of the effort required to migrate from one platform to another, they now realize that their second software selection is far from perfect. To cite just two issues, the new software they have chosen to replace their initial choice seems unstable and product support is poor. Both co-founders must decide whether to stay the course with the new vendor, select a third vendor or develop their own solution. A video interview with the co-founders is available, product 7B06M051.