What happens to "orphan" diseases that aren't big enough profit centers for the pharmaceutical industry or get caught in the web of government funding and academic research? Augie Nieto found out in the spring of 2005: At forty-seven years old he was diagnosed with ALS. Devastated, Augie struggled with depression and attempted suicide. When he awoke from a coma, with friends and family surrounding him, his sense of faith and mission were renewed.
Fast-forward one year: Augie and his wife, Lynne, were profiled as "Real Heroes" on the Today show. Their determination to beat the disease had already led to major overhauls in the way ALS research was conducted. In partnership with the Muscular Dystrophy Association, Augie had set up a foundation and lab to coordinate and oversee ALS research and testing across the globe. By centralizing operations and championing an entrepreneurial approach to medical research, Augie and his team accomplished remarkable results in less than two years. Part inspiration, part business innovation, Augie's Quest illustrates how one person can make a meaningful difference.
Praise for Augie Nieto:
George H. W. Bush, former U.S. president: "Your contributions to the fitness industry are well known, and your dedication an inspiration." Lance Armstrong, seven-time "Le Tour de France" champion: "I think it says a lot about Augie, the fact that everybody came together regardless of whether or not it's for competing gyms or competing companies that make equipment. They all say, this is one of our own; this is a guy who's committed his life to our industry and has been dealt a serious blow. We're going to be there for him, we're going to say, we're here for you and we're part of the Quest." Arnold Schwarzenegger, governor of California: "Your success has been incredible. But you are so much more than just a successful businessman. You are the greatest husband, a great father, and a terrific friend. So,
A business mastermind who helped revolutionize the personal fitness industry, Nieto recounts his struggles with ALS (also known as Lou Gehrig's Disease). Having pushed for cardiovascular equipment in gyms across the country, Nieto himself was a paragon of athleticism until his diagnosis of ALS at the age of 47. Along with his wife, Lynne, Nieto championed "Augie's Quest," a campaign to raise financial support for the Muscular Dystrophy Association's research into ALS. Beginning with his success as a businessman in the fitness industry and tracing Nieto's continued struggles with the obstacles posed by his disease, this is one man's story of transformation from the face of fitness to the face of ALS research. Yet as intriguing as this personal story is, the book reads not only like a cry for help but like a marketing ploy. In the end, Nieto hasn't reached the end of this "Journey from Success to Significance"-he's hoping the readers will help to get him there.