Barbie

Barbie changed what a doll could be. Before her, many dolls were baby dolls. Girls would care for these dolls and practice being mothers. But Barbie let girls imagine other futures. The iconic doll had many careers, inspiring girls to dream of new possibilities for themselves and for women.


In the early 1950s, Ruth Handler was watching her daughter, Barbara, and her friends play with paper dolls. The dolls resembled women. Handler saw how the girls imagined themselves as the dolls. But paper dolls were flimsy and delicate. Handler thought the kids’ imaginations could take off even more if they had durable dolls. This led her to create Barbie dolls. These days about two Barbies are sold every second. Barbie has her own movies and TV series. The 2023 blockbuster Barbie dominated the box office. Learn more about Barbie and her impact.