Brains versus Capital

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

Contents: Foreword by Fritz Fleischmann, Babson CollegeIntroductionThe Tea Campaign as a Case StudyStart-ups: Creative Concepts, Not High-TechThe Step-Child Concept: It Pays to Finetune Your ConceptAvoiding OverloadBuilding a Business with ComponentsPlaying in the Big Boys' LeagueHow to Work Out Your Own High-Potential Concept: The Entrepreneurship LaboratoryEntrepreneurship as a ChallengeSay Goodbye to Old Ways of Thinking (Don't Draw Conclusions about the Future Based on the Past)An Invitation to a DanceAppendix: Everyone Can Become an Entrepreneur: An Interview with Professor Muhammad Yunus (Excerpt)ReferencesAcknowledgementsAbout the AuthorEndnotes
Readership: Students, practitioners and general public interested in entrepreneurship and founding businesses.
Entrepreneurship;Business Model;Teekampagne;The Tea Campaign;Innovation;Personal Development;Self-Employment;Start-Ups;Entrepreneurial Design;The Entrepreneurship Laboratory;Social Entrepreneurship;Economic Enlightenment;Cultural Entrepreneurship;Business Plans;Knowledge-Based Start-Ups0Key Features:The original German version is the most successful book on entrepreneurship ever sold in GermanyThis book demonstrates in easily understood and approachable terms that a well thought out idea is more important than a patent, modern technology or a large amount of start-up capital, in deciding the success of a company