Brand Against the Machine Brand Against the Machine

Brand Against the Machine

How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

    • 5.0 • 1 Rating
    • $19.99
    • $19.99

Publisher Description

Ditch traditional corporate branding to create a powerful, recognizable brand
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.
Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you
Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

GENRE
Business & Personal Finance
RELEASED
2011
October 24
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons Canada, Ltd.
SIZE
630.4
KB

Customer Reviews

JoeyPGault ,

Red bull for entrepreneurs and their brands

Stop wasting money on 'secret marketing systems' when you have it inside you already. John Morgan lays it out and hits the points that you've been thinking all along, but dismissed them because they seemed too 'out-of-the-norm'.

BRAND AGAINST THE MACHINE is over 50 simple chapters that delivers the goods to make your brand a superpower.

Stop sitting on your hands; stop holding yourself back and start using the power of your brand today! Get this book now!

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