Brand Mysticism Brand Mysticism

Brand Mysticism

Cultivate Creativity and Intoxicate Your Audience

    • 5.0 • 1 Rating
    • $19.99
    • $19.99

Publisher Description

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.
 
Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” 
 
So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

GENRE
Business & Personal Finance
RELEASED
2022
November 8
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Running Press
SELLER
Hachette Digital, Inc.
SIZE
115.1
MB

Customer Reviews

sb911748 ,

An inspiring and refreshing read for marketers

Steven Grasse’s captivating story telling makes this an entertaining and inspiring read that digs deep into what makes brand special, how they can standout in a competitive market.

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The Cocktail Workshop The Cocktail Workshop
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