Breakthrough Copywriter
Eugene M. Schwartz' Breakthrough Advertising Review Notes
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1.3 • 4 Ratings
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- $4.99
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- $4.99
Publisher Description
Here is a book that was used to make more money than most of us ever dream of accumulating - by men who were not in the business of advertising at all!
How did this happen? Why was a publisher, a financier, a manufacturer of novelties, able to make so very much money with a book that is about putting sentences together? Are the sentences contained in the pages that follow actually that powerful? Are they far more universally adaptable than I had first thought... so they are no longer about advertising products, but literally about opening whole new markets for them?
This book outwardly talks about the sentences that make up the primary appeal of that product to that market. But its true and deeper message is found when it is interpreted as a market-diviner, and a market-intensifier. In other words, its message will show you how to find your "dream" market, and how to drive it into a national "feeding frenzy."
(From the Preface.)
Get Your Copy Today - and Find the Marketing Secrets You’ve Been Missing!
Customer Reviews
Don’t buy! Not the real book
Not the real book
Extremely misleading. Not the real book!
Look at the sample of the book and you will find that this is not the book at all and a review. You're looking for is with you, then spend a few dollars. But this is NOT the real book.
I'm giving it one star simply because I feel that the author is miss leading potential buyers by using the original book cover, and not even describing in the description of this product what this really is.
Misleading
This book is titled Breakthrough Advertising in the iBooks store, but it isn't actually that book. Don't make the same mistake I did, don't buy this book.
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