Broadcasting the Gospel

We count the harvest. Attendance. Baptisms. The number traded between ministers at every conference: "How many you runnin'?"

It is the wrong question.

The parable of the sower is just that, the parable of the sower, not the harvest. It was about the sowing. The sower scattered seed widely, indiscriminately, on every kind of ground, and trusted God for the rest. Somewhere along the way, we stopped doing that. We built discipleship programs with no one to enroll. We trained altar workers who stand at empty altars. We perfected sermons that thousands of people in our cities will never hear.

The town square moved. Your city spends four hours a day on their phones — searching at 2 a.m., grieving in their trucks, scrolling through pain at the laundromat. The Gospel has always gone where people gather. The only question is whether a messenger is there when they arrive.

Broadcast is written for everyone, the new Christian, the seasoned pastor, preacher, evangelist, and church planter trying to be effective with whatever God has given them. It begins with an honest story — thirteen years in Seattle, and the simple thing that took thirteen years to see. It makes the theological case for digital presence. And it offers a practical, platform-by-platform path forward for the minister who has no media team, no budget, and no extra hours.

The field is ready. How much are we willing to sow?