Business Development

The book is designed as a self-diagnostic tool for small to medium sized enterprises (SMEs). It provides a method to analyse and develop your organisation’s six key business functions: the Strategic Needs of the business; the Leadership function; its Marketing practice; its Human Resource capability; its Financial understanding; and finally the way it approaches Quality.

The book is written for a variety of people (entrepreneurs, managers, and enlightened individuals) who are looking for ways to improve the business and feel the need to test their own understanding in order to develop the business further. The book will be a valuable tool for anyone interested in developing organisations, particularly with the aim of enhancing enterprise and creativity.