Business in Uncertainty

This book, a special publication in the Series, is a comprehensive exploration of business adaptation and evolution in times of global uncertainty. Compiled from the finest papers presented at the 16th Annual Euromed Academy of Business (EMAB) Conference on business transformation in uncertain global environments, this volume delves into the intricate interplay between businesses and the challenges posed by an uncertain global landscape.



The book spotlights organizational responses to changes, complexity, and critical events. Drawing inspiration from the conference theme, the chapters present an understanding that crises are not mere obstacles but rather catalysts for transformation and evolution in organizational development, industries, and markets. 



In line with previous volumes, the book provides descriptive and prescriptive research, offering solid empirical and conceptual scientific accounts. With a commitment to advancing knowledge, it is an essential resource for researchers in management, strategy, marketing, and economics/finance, and provides theoretical elucidations and practicable insights for executives and industries alike.



Demetris Vrontis is Vice Rector for Faculty and Research and Professor at the University of Nicosia, Cyprus.



Alkis Thrassou is Professor at the University of Nicosia, Cyprus.



Leonidas Efthymiou is Associate Professor at the University of Nicosia, Cyprus.



Yaakov Weber is Director of the School of Business Research Center, College of

Management Academic Studies, Rishon LeTsiyon, Israel.



Riad Shams is Assistant Professor and Head of the PhD programme at the Newcastle Business School, Northumbria University, UK.



Evangelos Tsoukatos is Vice President of EuroMed Research Business Institute, Cyprus