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Ethics and etiquettes are the backbone for an organization to grow and sustain itself.

Transparency, accountability, consistency and truth are the keys to metaphysical places that one must consciously choose to embark on, in order to engrave those words, as trophies, in one's own business.

That is the journey of a startup ultimately having strong ethics and etiquettes.

Where, ethics and etiquettes are the DNA, required to conceive the statement of purpose, of an entity.

Which in turn, decides the destiny of any startup, the brain child which comes into existence.