Cameron Auto Parts (A) - Revised Cameron Auto Parts (A) - Revised

Cameron Auto Parts (A) - Revised

9B06M015

    • $3.99
    • $3.99

Publisher Description

This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B) - Revised, case 9B06M016.)

GENRE
Business & Personal Finance
RELEASED
2006
January 11
LANGUAGE
EN
English
LENGTH
10
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
1
MB
The Myth of Market Share The Myth of Market Share
2002
The Customer Trap The Customer Trap
2015
Inside Private Equity Inside Private Equity
2013
Post-Acquisition Marketing Post-Acquisition Marketing
2021
Mergers and Acquisitions Strategy for Consolidations:  Roll Up, Roll Out and Innovate for Superior Growth and Returns Mergers and Acquisitions Strategy for Consolidations:  Roll Up, Roll Out and Innovate for Superior Growth and Returns
2012
Tales from the Marketplace Tales from the Marketplace
2012