Campaign Communication and Political Marketing
-
- $52.99
-
- $52.99
Publisher Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
More Books by Philippe J. Maarek
Présidentielle 2022 : une démocratie en quête de nouveaux repères ?
2024
Manufacturing Government Communication on Covid-19
2022
L'Europe au défi des populismes nationaux
2020
2017 La présidentielle chamboule-tout
2018
La communication politique européenne sans l'Europe
2012
Présidentielle 2012
2014