• $9.99

Publisher Description

This eBook is the embodiment of a conviction that:

• Ethical marketing is good for business;

• Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and

• By taking ‘collective responsibility’, brands and marketers can, and should, be making a positive difference to modern childhood.

Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing’s ability to evoke and elicit change.

Ultimately, it is the positive potential of this ‘change’ that is the author's primary motivation in writing.

GENRE
Business & Personal Finance
RELEASED
2012
September 21
LANGUAGE
EN
English
LENGTH
30
Pages
PUBLISHER
Oak Tree Press
SELLER
Directebooks Ltd
SIZE
563.2
KB