Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS)
Journal of Consumer Affairs 2008, Fall, 42, 3
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Publisher Description
Most published consumer research presents data from surveys or other data analyses that, at best, report that certain things tend to happen at the same time. However, correlation does not mean causation; cause and effect relationships can only be concluded from controlled experiments. A key problem is that the use of experimental designs calls for various conceptual and pragmatic trade-offs that cannot be ignored. **********
GENRE
Business & Personal Finance
RELEASED
2008
September 22
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
American Council on Consumer Interests
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
258.6
KB
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