Cloudburst

Competition for funding is fierce. You and more than a million charities are duking it out for a limited pool of funding. Without funding, your mission will flounder. You must raise money. Failure is not an option.


That's enough pressure to make anyone anxious about fundraising. Whatever your role, whatever your experience, and whatever the reason you're helping raise money for your nonprofit, Cloudburst gives you the tools you need and the mindset required to improve your skills to wisely and fearlessly ask for money in face-to-face settings. 


The book offers dozens of tactics and examples to help you learn the subtleties of asking for money and overcoming objections. But just as important as getting checks is, you'll learn the art of cultivating donors before they give, and stewarding donors after they give, allowing you to transform one-time givers into loyal and involved donors who are thrilled to support you year after year. 


Cloudburst provides straight talk that makes sense. There are no longwinded stories, no highbrow theories, and no confusing statistics. It's a comprehensive how-to book, but its principles and tactics are easy to understand and apply. I repeat key concepts throughout the book to help you learn them, and I designed chapters as stand-alone segments so you can refer to specific tactics when you need a refresher.


For 20 years, I honed a set of fundraising strategies that helped me raise tens of millions of dollars and I've been sharing them with thousands of nonprofits to help them raise hundreds of millions of dollars. 


Now it's your turn. Cloudburst will show you how to become a Rainmaker, an expert at raising money the way donors expect you to raise money, and the way that motivates them to be loyal, generous, longtime donors. 


Good fortune floats in the clouds above you. Are you ready to burst these clouds and make it rain money so your mission can flourish? Raising money may not be an option, but it is an opportunity. Let me show you how to embrace it with confidence and passion.


“A phenomenal playbook for novice and professional fundraisers!”

Christopher Yanov, Founder and President, Reality Changers


“If you want a best-in-class fundraising program, look no further. Cloudburst thunders with common sense tools from a fundraising master that make this book a fun and educational page-turner. Bravo!”

André Farr, CEO, André Farr International, and 2015 Innovative Entrepreneur of the Year

 

“The best step-by-step book on fundraising I’ve read. If you follow Tom’s suggestions and practice, practice, practice, you won't just make it rain, you’ll make it pour!”

Martin Goodman, Board Member, Social Venture Partners International


“Tom brings you out of the stormy clouds of fundraising. Cloudburst provides simple strategies and wise advice. Whatever you’re doing now to raise money will be exponentially better once you read this exceptional book.”

Keren Taylor, Founder and Executive Director, WriteGirl


“Simply the best how-to book on fundraising. It’s a must read for all nonprofit leaders and its practical, step-by-step guidance ensures fundraising success.” 

Cynthia Breunig, President and CEO, Girl Scouts of San Gorgonio Council


“Simply the best how-to book on fundraising. It’s a must read for all nonprofit leaders and its practical, step-by-step guidance ensures fundraising success.” 

Cynthia Breunig, President and CEO, Girl Scouts of San Gorgonio Council