Cold Stone Creamery
9b11m081
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- $3.99
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- $3.99
Publisher Description
This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.
GENRE
Business & Personal Finance
RELEASED
2011
October 18
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2.9
MB