• $18.99

Publisher Description

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.

Among some of Cheskin's noteworthy accomplishments were:

The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a "women's" cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental

GENRE
Business & Personal Finance
RELEASED
2016
September 5
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
Ig Publishing
SELLER
Perseus Books, LLC
SIZE
17.1
MB

More Books by Louis Cheskin

Other Books in This Series