Communication Design and Branding
A Multidisciplinary Approach
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- $139.99
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- $139.99
Publisher Description
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
More Books by Nuno Martins & Daniel Raposo
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Other Books in This Series
Co-creation for Responsible Research and Innovation
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For Nature/With Nature: New Sustainable Design Scenarios
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Perspectives on Design III
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Multidisciplinary Aspects of Design
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Advances in Design and Digital Communication IV
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