Consumer Research Consumer Research

Consumer Research

Postcards From the Edge

Stephen Brown & Darach Turley
    • $40.99
    • $40.99

Publisher Description

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

GENRE
Business & Personal Finance
RELEASED
2005
June 23
LANGUAGE
EN
English
LENGTH
428
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
2
MB

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